Airtel’s music streaming app Wynk Music has been rated as ‘Most Entertaining app of 2018’ on Google Play Store. Wynk Music was in 2014 as an OTT app, and Now it has emerged as India’s leading music app with one of the highest numbers of active users. Thanks to the explosive growth of smartphones and high-speed data networks, Wynk Music has seen over 100 mn installs.
What makes Wynk Music a Big Hit?
Says Sameer Batra, CEO – Content, and Apps, Bharti Airtel, “Our biggest obsession is user experience and we continue to invest and innovate to keep making it better. The love we get from our users is the biggest endorsement for our efforts and we are truly delighted to end 2018 on this high note.”
Wynk Music has partnered with all leading record labels including Hungama, Universal Music, Sony Music, Saregama, Zee Music, Aditya Music, Unisys, Venus, PDL to offer unmatched variety and top entertainment experience to users.
The latest version of Wynk Music, which was released in May 2018, offers users a more personalized and contextual experience. The all-new Wynk comes with a Radio tab, a dedicated ‘My Music’ tab and a social element with the introduction of Playlists, where users can follow lists created by others, basis their choice. The app also comes with an Artist section, that showcases the best of songs from the music artist making it easy for users to navigate.
Wynk Music officials are looking to add regional content to the library. So, more new users from smaller towns and villages will join Wynk music. Official Says “We are already seeing a massive surge in volumes of regional songs being streamed on Wynk and believe that this trend is set to play out in a big way in the coming years. Airtel’s deep understanding of these markets and customers enables us to deliver a great experience to these users.”
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