Nokia sponsored KKR
Since the Indian premier league has been started. Nokia is the most prominent brand, which supported Kolkata Knight Riders team. Shah Rukh Khan who is owner of KKR and ambassador as well. In the year 2014 SRK was brand ambassador of Nokia and that was the reason why Nokia partnered with KKR and given its franchise to this very popular team since the beginning of IPL.
After an innings of 8 years, the partnership between Nokia and Kolkata Knight Riders has ended and Gionee has stepped in as the prinicpal sponsor of the Shah Rukh Khan owned KKR, this all happened because Microsoft which took over Nokia in April 2014 was not interested to continue the sponsorship deal.
But now after a long break of almost 3 years Finland-based Nokia Global has shown it’s interest in the IPL team KKR, as a result Nokia and KKR is all set to rebound as Nokia has posted in Instagram “The moment you’ve all been waiting for is here. The legends come together one more time. @nokiamobileinand @kkriders are ready to #PlayUnitedthis @iplt20.” HMD Global country head for India Ajey Mehta said the company will be leveraging the marketing assets of KKR but Ajey Mehta refused to talk about the expenses it took rebound with KKR.
It is clear that Shah Rukh Khan will be used as a Brand ammbassdor in the advertisements of KKR further. In a press release Shah Rukh Khan has himself stated that he is excited to partner with HMD Global as they script the next chapter of Nokia phones.
It is clear that HMD Global is strategically using the old monopoly and portfolio of Nokia to give it a fire start as Ajey Mehta has stated that Nokia will always seek for this king of opportunities to expand its horizon. So thus business deal is going to be really helpful for Nokia to advertise its upcoming mobile phones, as on the 4th April Nokia will be launching its upcoming phone in India that we have seen in MWC 2018.
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